Glasmuseet Ebeltoft changes name to Glas
Denmark’s Glasmuseet Ebeltoft opens its doors on 29 April 2023 with a new name and a new visual identity, following redecoration of the museum.
The museum of international glass art had been known as Glasmuseet Ebeltoft since 1986. Now, it will be called Glas with the subtitle ‘Museum of Glass Art’.
The name change marks the first step on the way to an ambitious, strategic development of the museum. Behind the new name lies a desire to sharpen the profile and clearly signal the core of the museum’s work: glass and the exploration of the material’s properties in an artistic context. It is about the unique qualities of glass, from liquid to solid, from hot to cold, the sensuality of the material, transparency, optics, colours, but also about building a bridge towards a wider art scene with glass as a point of departure.
“We must be a living and relevant museum for both the professionally interested glass enthusiasts and for visitors who are on holiday in the area and experience glass art for the first time,” explained the museum’s director Mikkel Hammer Elming.
“We want to share our interest and passion for glass with as many people as possible and create meaningful encounters with art. We see an increasing interest in glass in contemporary art. The exhibition with the artist duo Studio ThinkingHand will be a perfect example of how we want to explore glass as an artistic material in the future, and how we want to work on introducing glass to new contemporary artists.”
The museum’s glass studio plays an important role in the future development of Glas. It is the centre of a present and sensual communication that also includes the heat from the furnaces, the smell of burnt wood and the sound of the tools. And this is often where the fascination with the material begins.
The new logo reflects the sensuality of the glass in the ‘a’, which is soft and ‘liquid’ like hot glass. And the optical qualities of the glass appear like a lens that gives a view into the world of glass, on the new website, which launches at the same time as the new name.
Visitors will also experience changes in the physical layout of the museum, which has a revamped reception area and new shop.
The museum’s new visual identity and website have been developed in collaboration with the design and branding agency Stupid Studio.
The ‘Evolutions’ exhibition by Studio ThinkingHand opens on 29 April 2023 and runs until 7 January 2024.
The rebranding is supported by Syddjurs Municipality, The Beckett Foundation, The New Carlsberg Foundation Dinesen, Kvadrat, plus VisitAarhus/The Business Promotion Board.
The Obelske Family Fund supports the museum’s 2023 exhibition programme.